
As part of its summer campaign “Tastes of America,” Lay’s will be introducing a different chip flavor at food festivals across the country with YouTube celebrity Hannah Hart, who first rose to Internet fame with “My Drunk Kitchen” in which she would cook a recipe while getting progressively hammered, as the name suggests.
She also hosted “I Heart Food” on the Food Network in 2017.
Here’s a look at the eight flavours:
Central Gulf: Cajun spice — described as a mix of garlic, paprika, onion and oregano
Texoma, Mountain, SoCal: Chile con queso — flavours of Southwest and Tex-Mex
Mid-Atlantic: Chesapeake Bay crab spice — inspired by crab shacks along the Atlantic
Heartland and Mid-America: Deep dish pizza — inspired by the famous Giordano’s pizza recipe in Chicago
Midwest: Fried pickles and ranch dressing — a staple of Midwest state fairs
Northeast: New England lobster on a buttered roll
Southeast: Pimento cheese — the flavour of sharp cheddar with cayenne
Pacific Northwest: Thai sweet chilli — a blend of sweet chilli sauce and heat, to pay tribute to the food truck scene of the Pacific Northwest.