The clip doubles as an advertisement for the new commercial entity, with many retail and food court shout-outs. The visual references to Bruce Springsteen’s “Born in the USA” album (in Sam Goody) and the Tom Clancy novel “The Hunt for Red October” (in Waldenbooks) situate the time frame of Season 3 as taking place in the year 1984.

The series received 12 Emmy Award nominations last week, including for best drama series, plus supporting acting nominations for actors David Harbour and Millie Bobby Brown.

Maya Hawke, daughter of Uma Thurman and Ethan Hawke, joins the cast in the next season.