
The new doll, launched on Tuesday, aims to encourage girls as young as seven to learn real coding skills, thanks to a partnership with the kids game-based computing platform Tynker, toymaker Mattel said.
Robotics engineer Barbie, dressed in jeans, a graphic T-shirt, denim jacket and wearing safety glasses, comes with six free Barbie-inspired coding lessons designed to teach logic, problem-solving and the building blocks of coding.
The lessons show girls, for example, how to build robots, get them to move at a dance party, or do jumping jacks.
According to US Department of Commerce statistics, only 24% of STEM (Science, Technology, Engineering, Math) jobs were held by women in 2017.
Barbie has held more than 200 careers in her almost 60-year life, including president, video game developer and astronaut.
Tynker co-founder Krishna Vedati said in a statement that the company’s mission to empower youth worldwide made Barbie an ideal partner “to help us introduce programming to a large number of kids in a fun engaging way.”