In a statement, QPR said it reached an agreement for the Malaysia External Trade Development Corporation (Matrade) to become its naming rights partner for the stadium on a three-year deal.

The new name, which takes immediate effect, will be in place until the end of the 2025/26 season.

QPR co-owner Ruben Gnanalingam sits on the board of Matrade.

QPR chief executive officer Lee Hoos said he was delighted with the agreement for the stadium’s naming rights with Matrade.

“This decision to render the naming rights of the stadium is made with the commercial interests of the club at heart, and we look forward to working with Matrade,” he said.

Meanwhile, Matrade chairman Reezal Merican Naina Merican said he saw the naming rights partnership with the London club as a great way for Matrade to enhance its visibility.

“When I initiated the proposal for Matrade to rebrand itself after 30 years of its establishment, I saw that the new naming rights partnership was a great opportunity to elevate its brand visibility on the international scene,” the former housing and local government minister said.

In July, AirAsia founder Tony Fernandes announced that he had sold his stake in QPR Holdings Ltd, the parent company of the football club that he acquired in 2011.

QPR finished 20th in the Championship last season and have started the new season poorly, with two wins, two draws and nine losses, and currently sits in the 23rd position.