Proton grabs biggest market share since 2013

Proton grabs biggest market share since 2013

National car company delivers 11,873 cars in February for both the domestic and export markets.

Proton’s SUVs achieved monthly highs but the Proton Saga is still the model with the highest sales. (Bernama pic)
KUALA LUMPUR:
Proton Holdings Bhd’s market share reached a seven-year high when it delivered 11,873 cars in February for both the domestic and export markets.

This was equivalent to 27.1% of the automotive market share, the highest since September 2013.

Proton said it finished the month ranked second in Malaysia with sales nearly doubling the January total of 5,964 units.

“Compared with the same month in 2020, volume has grown by 19.9%, although overall, the total for the first two months of the year is still 643 units or 3.5% behind last year’s cumulative total,” it said in a statement today.

Proton said its second SUV – the Proton X50 launched last October – has achieved a new monthly high with 3,345 units delivered in February.

It said 1,475 units of the Proton X70 were also delivered in February – the highest for a C-segment SUV – making a combined total of 4,820 SUVs, its best-ever performance and the most for any brand in the country.

“The model with the highest sales, however, is still the Proton Saga. With 4,217 units delivered, the A-segment sedan remains a popular choice among car buyers who value its combination of practicality, attractive design and value for money proposition.

“The sedan also spread its wings by being the first Proton model to go on sale in Kenya on Feb 25, where it is locally assembled by Proton’s partner, Simba Corporation.

“Other Proton models also performed well. The Proton Persona regained its leadership in the B-segment sedan category by finishing the month with 1,818 units delivered, beating its highly acclaimed newer rivals in the process,” it said.

Meanwhile, the Proton Exora remained at the head of the C-segment MPV market while the Proton Iriz grabbed third place for B-segment hatchbacks.

Proton Edar chief executive officer Roslan Abdullah said February continued to be a difficult month for Malaysia’s automotive industry, but it turned out well for Proton which was able to produce more cars and start clearing its backlog of orders during the movement control order period.

“This is important as we need to consistently deliver on the bookings made to avoid a rush before the Penjana incentives expire at the end of June,” he said.

“The automotive sector continues to be vibrant with exciting new model launches sure to spark consumer interest and create healthy competition among Proton and other brands.”

February also saw the launch of four special edition models – the Proton Persona and Exora Black Edition as well as the Proton Saga and Iriz R3 Limited Edition – which received a total of 1,169 bookings from a total production run of just 3,500 units as at Feb 26.

This year, Proton’s focus is on the improvement of its after-sales value chain so customers can enjoy a premium brand experience after buying their cars, Roslan said.

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