Partnership to help SMEs up revenue

Partnership to help SMEs up revenue

Momentum Commerce and TikTok join hands to introduce strategy to help companies take advantage of app.

Momentum Commerce-TikTok Shop tie-up to help SMEs beat rising cost of doing business.
KUALA LUMPUR:
Momentum Commerce Sdn Bhd, an e-commerce enabler, has teamed up with TikTok to help small and medium enterprises (SMEs) and brands increase their revenue in the face of rising cost of doing business.

The company is an authorised TikTok Shop partner in Malaysia that helps local brands take advantage of the app’s user growth.

Among the brands on its portfolio are Nivea, Eucerin, Wardah and Al-Ikhsan Sports.

CEO Hans-Peter Ressel said his team worked with one of the biggest Indonesian beauty and skincare Groups, Wardah, to grow its TikTok following by 36 times within a month. It currently has over 60,000 followers.

“Our team of experts are able to ensure the right mix of frequency of livestreams and short video production with the most suitable influencers and content type, to ensure the app is working at its optimum for the brand,” Ressel said.

“We are seeing a sales conversion rate of more than 5% (on the app) which exceeds the business-as-usual conversion rates on marketplaces,” he told Bernama recently.

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