Great Wall Motor Sales Malaysia Sdn Bhd is a wholly owned subsidiary of Great Wall Motor Co Ltd, “dedicated to carrying out all-round marketing implementation in the Malaysian market”.

The development of the Malaysian operations will be aligned with its new Asean energy strategy which will be customer-centric, and will combine local experience to launch a variety of new energy hybrid vehicles, the group said in a statement.

It aims to gradually advance the transition from energy efficient vehicles to XEV or hybrid electric vehicles.

“We will continue to expand the Malaysian market by increasing investment in the country and carrying out localised assembly through cooperation with Go Auto Group”, said Cui Anqi, the managing director of Great Wall Motor Malaysia.

GWM intends to establish a high quality dealer network and set up a spare parts centre in Malaysia, accompanied by a technical service team, which will operate around the clock.

It also plans to introduce its “range of retro fashion cars, urban SUVs, off-road SUVs, pickups and more to meet the demands of the market while promoting the iterative upgrade of automobile consumption”.

GWM is a global intelligent technology company and the largest SUV and pickup manufacturer in China.

It has a total of six car brands, namely Haval, Wey, Ora, Tank, Great Wall Pickup and Saloon. It produces sedans, SUVs, pickups, and new energy vehicles.

GWM has over 5,000 outlets across China. It also owns more than 700 overseas sales networks.