Global companies often offer cheaper subscription plans for India’s price-sensitive market, targeting the nearly one billion internet users in the world’s most populous nation.

The plan allows users to send up to ten times more messages and generate ten times more images compared to the free version, while also offering faster response times. Message limits increase with higher-tier subscription plans.

ChatGPT Go is designed for Indians who want greater access to ChatGPT’s advanced capabilities at a more affordable price, the Microsoft-backed startup said in a statement.

The top-tier version of ChatGPT – ChatGPT Pro – is priced at ₹19,900 /month in India, while ChatGPT Plus, its mid-range plan, costs ₹1,999/month.

Earlier this year, CEO Sam Altman met with India’s IT minister and discussed a plan to create a low-cost AI ecosystem.

India is OpenAI’s second-largest market by user base after the US and may soon become the biggest, Altman said recently.