Executive director Salim Mydin said the target is achievable, given that the sales revenue grew to RM3.03 billion last year compared to RM3 billion in 2023.

“The increase in sales revenue is also influenced by several factors, such as programmes organised by the government through the Jualan Rahmah Keluarga Madani and products by local entrepreneurs, including clothing, food, and others.

“In addition, we are also improving customers’ convenience via the Mydin Online, Mydin Pay, Mydin Rewards and TikTok applications in line with current trends,” he told Bernama recently.

Salim said Mydin has continued to be the main driver of the halal retail industry for almost 68 years despite competition from new supermarkets, which have recently grown in large numbers.

“Competition in this market is actually good from an economic perspective, and this allows us to be more active in increasing sales for the country’s best interest,” he said.

Salim said Mydin, which currently has 69 branches nationwide involving seven business formats, plans to add three more supermarket branches this year, namely in Kulim, Kedah; Dungun, Terengganu; and Pasir Mas, Kelantan.