Indonesia calls Apple’s US$100mil investment offer unfair

Indonesia calls Apple’s US$100mil investment offer unfair

Jakarta may reject the offer and keep a ban on domestic iPhone 16 sales.

Indonesia’s government blocked sales of the iPhone 16 because Apple hasn’t met a 40% domestic content requirement for smartphones and tablets. (AFP pic)
JAKARTA:
Apple Inc’s proposal to invest US$100 million in Indonesia hasn’t met “fairness” principles, a top government official said, signaling Jakarta may reject the offer and keep a ban on domestic iPhone 16 sales.

“The amount falls short of what the US tech firm has invested in other countries,” industry minister Agus Gumiwang Kartasasmita told reporters today.

“For instance, Apple has funneled more than 244 trillion rupiah (US$15 billion) toward manufacturing facilities in Vietnam, where its market sales total just roughly 1.5 million units,” the official said.

In comparison, Apple has only invested about 1.5 trillion rupiah in developer academies in Indonesia, where it sells some 2.5 million units.

The latest comments indicate more hurdles ahead for Apple as it seeks to lift a ban on selling its flagship iPhone 16 in Southeast Asia’s largest economy.

“Rival phone makers like Samsung Electronics Co and Xiaomi Corp have invested 8 trillion rupiah and 55 trillion rupiah, respectively, to manufacture their devices onshore,” the minister added.

“We want Apple to return to do business here but we need a fair resolution,” Kartasasmita said.

Indonesia’s government blocked sales of the iPhone 16 on the grounds that Apple hasn’t met a 40% domestic content requirement for smartphones and tablets.

The Cupertino, California-based company’s 1.5 trillion rupiah investment in the country falls short of the 1.7 trillion rupiah it pledged in 2023 — a discrepancy of about US$10 million “which is so small,” the minister said today.

In an attempt to lift the sales ban, Apple made an upsized US$100-million investment offer, Bloomberg News reported this month.

The bans are the latest example of Indonesia playing hardball as new President Prabowo Subianto seeks to pressure international firms to boost local manufacturing, which would be a boon for domestic industries.

The country has also banned sales of Alphabet Inc’s Google Pixel phones over a similar lack of investment.

Last year, Indonesia announced regulations forcing ByteDance Ltd’s TikTok to split its shopping feature from the popular video-scrolling service, a bid to shield its retail sector from cheap Chinese-made goods.

Stay current - Follow FMT on WhatsApp, Google news and Telegram

Subscribe to our newsletter and get news delivered to your mailbox.