Sales by volume fell 0.3% last month after sliding 1.1% in September as inflation remained elevated, the Office for National Statistics (ONS) said in a statement.

Analysts’ consensus forecast had been for sales growth of 0.4% in October.

The ONS added that the value of sales edged up 0.1% last month, as the cost of food and other essentials continues to rise.

“Retail sales fell again in October to their lowest level since February 2021 when widespread lockdown restrictions were in place,” noted Heather Bovill, deputy director for surveys and economic indicators at the ONS.

“It was another poor month for household goods and clothes stores with these retailers reporting that cost-of-living pressures, reduced footfall and poor weather hit them hard.”

Bovill added that online retail was the only main sector to report growth in October.

The data comes amid the usual peak shopping season as Christmas approaches.

“Rising household costs remain at the forefront of consumers’ minds, despite headline inflation easing in recent months,” Aled Patchett, head of retail and consumer goods at Lloyds Bank, said following Friday’s data.

“Households continue to prioritise essential spending, particularly as falling winter temperatures push energy use up and high levels of inflation prevent material downturns in the prices of goods.”

Official data earlier this week showed a sharp fall in UK annual inflation, but at 4.6% in October, the rate remains the highest among G7 rich nations.