Tesla cuts US prices of Model 3, Model Y after Q3 sales miss

Tesla cuts US prices of Model 3, Model Y after Q3 sales miss

Steep discounts are designed to stoke demand while fending off EV upstarts and legacy rivals.

Tesla’s Model 3 and Model Y prices have dropped by about 17% and 26%, respectively, since the beginning of the year. (FB/Paragon)
NEW YORK:
Elon Musk-led Tesla cut prices of its Model 3 and Model Y vehicles in the US by about 2.7% to 4.2%, the electric vehicle (EV) maker’s website showed on Thursday, about a month after it slashed prices for its premium Model S and Model X cars.

Tesla has been cutting prices aggressively this year to counter the effect of a slowing EV market, while fending off competition from upstarts and legacy players.

The Model 3 sedan is cheaper by US$1,250 to US$38,990, while prices of the Model Y long-range variant were cut by US$2,000 to US$48,490, the car company’s website showed.

Prices for the standard Model 3 have come down by about 17% since the beginning of the year while the Model Y long-range variant has seen a drop of over 26%.

The price drops for the Model 3 also come as deliveries of its refreshed and higher-priced standard version is expected to start in the fourth quarter.

The carmaker missed market estimates for third-quarter deliveries earlier this week after planned upgrades at its factories to roll out the newer version of the Model 3 mass-market sedan forced production halts.

Tesla on Thursday also cut prices for its higher-priced variants of Model Y and Model 3.

The price for the base Model Y rear-wheel drive, which Tesla reintroduced earlier this week, remained the same at US$43,990.

Prices for the premium Model S and Model X did not change on Thursday.

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