Sunway Property logs RM1bil bookings via flagship campaign

Sunway Property logs RM1bil bookings via flagship campaign

The achievement proves consumers’ endorsement of its design philosophy, says the group.

Sunway Property’s Signature Series 2023 campaign showcases the group’s array of projects in key areas such as the Klang Valley, Johor, Ipoh, and Penang. (Sunway Property pic)
PETALING JAYA:
Sunway Property has announced in a statement today that it garnered RM1 billion in bookings through its latest flagship Signature Series 2023 campaign.

The current campaign showcases the group’s extensive array of projects located in key areas such as the Klang Valley, Johor, Ipoh, and Penang.

Among its notable properties in the Klang Valley are the Sunway Serene, Sunway Artessa, Sunway d’Hill, Sunway Velocity TWO, Sunway Belfield, Jernih Residence, Sunway Alishan Residences, and Sunway Flora Residences.

Sunway Property serves as the real estate division of Sunway Berhad. The group recorded RM800 million bookings in last year’s edition of the same campaign.

Meanwhile, its Johor developments consist of the Sakura Residences, Sunway Citrine Residences, Sunway Emerald Residence, Sunway Lenang Heights, Sunway GRID Residence, and Sunway Aviana.

Its other ventures include the Sunway Onsen Suits and the upcoming Sunway Bayu in Ipoh, and the Sunway Dora in Penang.

Chief brand and marketing officer Gerard Yuen attributed the campaign’s triumph to consumers’ strong endorsement of the Sunway Design and Development Architecture (SDDA) philosophy.

“We are appreciative of the strong support from our community, affirming the value that SDDA is delivering,” said Yuen.

“We will continue to deliver value by ensuring that every Signature Home we create includes the highest standards of sustainability, innovation, health and wellness, as well as lifestyle and new experiences, allowing communities to continue to thrive and grow,” he said.

Central to the Signature Series 2023 campaign is the automatic inclusion of new homebuyers into the Sunway Property MCD Community membership programme.

This exclusive membership offers a range of meticulously curated post-sales services, entailing various lifestyle rewards within Sunway’s comprehensive ecosystem.

At market close today, Sunway’s share price was flat at RM1.79, giving it a market capitalisation of RM8.95 billion.

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