Sime Darby Motors appoints 14 BYD dealers in expansion drive

Sime Darby Motors appoints 14 BYD dealers in expansion drive

These new appointments will increase the number of BYD dealerships to 21 nationwide.

Sime Darby Motors launched the first BYD model – BYD Atto 3 – in Malaysia last December.
PETALING JAYA:
Sime Darby Motors Sdn Bhd, the sole distributor of BYD vehicles in Malaysia, has appointed 14 dealer partners to further strengthen its electrical vehicle (EV) foothold in the country through the expansion of its dealership network nationwide.

Together with its unit Sime Darby Beyond Auto, these new appointments will see the number of BYD dealerships rise to 21.

Sime Darby Motors’ Southeast Asia, Hong Kong and Macau retail & distribution managing director Jeffrey Gan said the 21 dealership locations are lined up to meet the rising demand for EVs.

“This indeed demonstrates our confidence in EV prospects in Malaysia’s automotive industry while ensuring that we are well-equipped to serve the market,” he added.

BYD Malaysia Sdn Bhd managing director Eagle Zhao said this agreement between Sime Darby Motors and BYD is another step forward in the automotive green revolution and is indicative of the changing dynamics of the industry.

“As the partnership progresses, we expect to provide further technological advancements and consumer experience, driving the industry towards a greener, efficient and a more sustainable future,” Zhao said.

The additional dealerships will cover Melaka, Alor Setar, Butterworth, Seremban, Kuantan, Kuching, Kota Kinabalu, amongst others.

The appointment of the dealer partners was commemorated during a group dealer signing ceremony at the BYD headquarters in Shenzhen, China.

Sime Darby Motors, the automotive arm of Sime Darby Bhd, launched the first BYD model – BYD Atto 3 – in Malaysia last December.

Stay current - Follow FMT on WhatsApp, Google news and Telegram

Subscribe to our newsletter and get news delivered to your mailbox.