Twitter says ads unaffected by bot-targeting limits

Twitter says ads unaffected by bot-targeting limits

The daily tweet cap aims to reduce extreme levels of data scraping and system manipulation.

Twitter’s limited usage limits and previous restrictions have faced heavy criticism from users. (Unsplash pic)
CALIFORNIA:
Twitter said its temporary cap on the number of tweets that accounts can see each day has had minimal impact on advertising on the social-media platform.

Owner Elon Musk had said over the weekend that Twitter was imposing so-called rate limits “to address extreme levels of data scraping” and “system manipulation”.

“We temporarily limited usage so we could detect and eliminate bots and other bad actors that are harming the platform,” the company said in a blog post on Tuesday. “Any advance notice on these actions would have allowed bad actors to alter their behaviour to evade detection.”

Twitter said it would provide an update when the work is complete. The imposition of the limits — along with earlier restrictions — had drawn criticism from users.

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