Last month, the Telegraph’s report on the government’s plans to restrict food prices drew a sharp reaction from the industry representative, the British Retail Consortium (BRC), which argued such measures would not bring about any significant changes.

British ministers are pursuing other measures to deal with the country’s sky-rocketing food inflation, and officials had reassured retailers there would be no intervention in prices, the Telegraph said on Wednesday, citing sources.

Britain’s competition regulator told supermarkets in late May it was looking at their earnings to identify which supply chains it needed to examine more closely as part of efforts to tackle food price inflation.

The UK’s Cabinet Office did not immediately respond to an email seeking comment.

Asda, Britain’s third largest supermarket group, this week froze prices of over 500 products until the end of August, adding to signs that a surge in food inflation is set to abate and even reverse in the coming months.