The Model S all-wheel drive is now US$89,990, down 5.2% from US$94,990, according to the company’s website. The Model S Plaid is now US$109,990, down 4.3% from US$114,990.

The Model X all-wheel drive is now US$99,990, down 9.1% from US$109,990. The Model X Plaid is now US$109,990, down 8.3% from US$119,990.

Tesla sells its cars direct to consumers and often tweaks its pricing. The latest moves come even though Tesla drastically cut prices in January in a broad bid to boost sales.

At the company’s March 1 investor day, held at Tesla’s factory in Austin, Texas, CEO Elon Musk and other leaders emphasised manufacturing efficiency and cost-cutting.

“The desire for people to own a Tesla is extremely high,” said Musk. “The limiting factor is their ability to pay for a Tesla.”