Lendlease and TRX’s master developer, TRX City Sdn Bhd, are jointly developing the lifestyle precinct.
Mitch Wilson, project director for The Exchange TRX and head of retail for Lendlease Malaysia, said the confidence was based on the “overwhelming response” from potential tenants comprising local and international parties to date.
“Our vision and the cornerstone of Lendlease’s strategy with The Exchange TRX is to create a city-defining project within TRX, Malaysia’s first international financial district,” he told a media briefing on the project’s update here today.
As a global organisation, Lendlease would showcase its international placemaking expertise alongside its 43-year history in Malaysia to introduce its signature approach to retail, he said.
“With our global platform, we have the trust of retailers from all over the world.
“We are grateful for their support in getting our occupancy levels to well ahead of market ratios given we are under a year before opening,” he said.
He said the diverse retail mix, complemented by dynamic leisure and entertainment activations, would serve as a key point of differentiation and drive visitors to linger longer and make repeated visits.
Conceived as “a lifestyle precinct in the park”, Wilson said The Exchange TRX would include more than 400 experience stores, spanning only four retail levels featuring new-to-market brands, statement stores and reimagined store formats.
He said the 6.78 hectares lifestyle quarter is designed to offer a visionary glimpse of tomorrow’s urban living and a progressive retail destination.
The Exchange TRX is Lendlease’s largest integrated development in Asia, encompassing approximately 120,773.95 sq metres (m2) of net lettable area.
Lifestyle anchor tenants include Golden Screen Cinemas, and the Seibu department store, which would be Malaysia’s first “depachika” Japanese food hall and take up approximately 23,225.76m2 across four levels.
There will also be an up-scale supermarket by the Dairy Farm Group of Hong Kong along with some of the world’s leading international luxury brands, fast fashion and exciting new food and beverages concepts.
A unique feature of The Exchange TRX is its seamless integration into a 4.05 hectares rooftop public-activated park which offers an opportunity to break down barriers between indoors and outdoors.