This marks AAX’s second route into South Korea after its first launch to Seoul just seven months ago. AAX is the mid-range airline affiliate of AirAsia Aviation Group.

AAX CEO Benyamin Ismail said AAX’s average load factor for the route to Seoul is around 80% and that South Korea remains an important market. Just in 2019 alone, AAX flew 200,000 guests to and from Busan.

“We believe the relaunch of the Busan route will provide a significant boost to strengthen business and tourism ties between Malaysia and South Korea.”

AAX is also tying up with Busan Tourism Organisation (BTO) via a memorandum of understanding to foster and leverage both countries’ economies through the tourism sector. Together they will form sales and marketing campaigns.

With further increase in connectivity to South Korea, it also marks a welcoming boost to tourism and the economy of both countries, he said.

“Starting with three weekly services and based on strong forecast demand, we expect the flight frequency to Busan to return to daily services by year-end,” said Benyamin.

The relaunching of AAX’s Busan route makes a big milestone in the resumption of services, said BTO president Lee Jung-Sil.

“We believe travellers will appreciate the direct and affordable connection, making Busan a top holiday destination once again,” he said.