Apple cuts iPhone 14 output by 3 million as demand drops

Apple cuts iPhone 14 output by 3 million as demand drops

It's due to poor sales for the iPhone 14 and 14 Plus, cheaper alternatives to the Pro models.

HONG KONG:
Apple Inc expects to produce at least 3 million fewer iPhone 14 handsets than originally anticipated this year, primarily due to softer demand for the lower-end iPhone 14 and 14 Plus models, Bloomberg News reported on Monday.

Meanwhile, Apple on Sunday flagged lower shipments of its high-end iPhone 14 models, the Pro and Pro Max, than previously anticipated following a significant production cut at a virus-blighted plant in China.

The company however said demand remained strong for the Pro and Pro Max models, without commenting on the demand for iPhone 14 and 14 plus models.

Apple did not respond to a Reuters request for comment on the Bloomberg report outside regular business hours.

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