It has since expanded to include Digital Out-Of-Home (BIG TREE), e-commerce (WOWSHOP) and on-ground (Jom Heboh) data to create a unique singular audience.

This allows advertisers to benefit from useful audience insights, as it connects multiple data points such as content interest and out-of-home location data to ensure personalised marketing campaigns.

The leading digital publisher in Malaysia stopped relying on third-party cookies across all their main websites in 2021. Today, REV ID has more than 27 million unique active monthly first-party data points.

RMG will continue to utilise Best in Class Adtech and Martech (advertising and marketing technology) to maintain its market position as the largest consolidated and unified media assets in Malaysia.

As 13.3 million Malaysians browse RMG’s digital assets every month, best in class technologies will go hand in hand with providing the best experience to RMG’s users and their advertisers.

During this year’s edition of RMG’s annual Exploding Content event, foodpanda marketing director Bernard Chong shared that by leveraging RMG’s extensive distribution network, they have achieved successful campaigns in both the top and bottom funnels.

Further omni-channel integration will allow advertisers to plan campaigns seamlessly and activate audiences across both digital inventories and Digital Out-Of-Home (“DOOH”) inventories more effectively.

“In the years to come, we will see exponential growth in DOOH, turning static to active. Audience precision in mass targeting creates social discussions and engagement,” said BIG TREE chief operating officer Stephanie Wong.

RMG CEO Samuel Wee said they are excited to offer advertisers with omni-channel solutions that are backed by data.

By strengthening its omni-channel first-party data across the group, RMG intends to increase their range of services. It will use this data to handle DOOH inventories, among other upcoming developments.