The private share placement in September will raise about ¥36 billion (US$260 million), to be used to step up game development and expand international sales, FromSoftware parent Kadokawa said Wednesday.

Elden Ring, released in February, is based on a fantasy world built by “Game of Thrones” creator George R.R. Martin. It is available on such platforms as Sony’s PlayStation and had sold 16.6 million copies as of June.

The deal will give Sixjoy Hong Kong, a subsidiary of Chinese tech group Tencent, a 16.25% stake in FromSoftware. Sony game unit Sony Interactive Entertainment will own 14.09%, with Japanese media group Kadokawa holding the remaining 69.66%.

Other prominent titles in FromSoftware’s library include Sekiro: Shadows Die Twice, Bloodborne, and the Dark Souls and Armored Core series.

“The funding received will help us take an even more assertive stance towards investment into in-house game development,” FromSoftware said in a news release.

Kadokawa has operated a joint venture with the Tencent group in China since 2016. Their partnership has focused mainly on publishing, but the two have ramped up cooperation in anime and video games with a tie-up announced last October that included a ¥30 billion investment in Kadokawa by Tencent.