Reliance Brands Ltd (RBL), an arm of the conglomerate that also runs India’s biggest retail chain, said in a statement that it would be Balenciaga’s sole partner in India.

“It’s the most opportune time to introduce the brand to the country as the Indian luxury customer has matured and is using fashion as a form of creative expression of their individuality” Darshan Mehta, managing director of RBL, said in the statement.

Reliance, run by one of India’s richest men, Mukesh Ambani, has been on a deal-making spree, signing franchise agreements with brands like Valentino, Gap and British coffee and sandwich chain Pret A Manager.

Targeting growth in luxury, Reliance is building a mall with dozens of outlets for powerhouse brands from Louis Vuitton to Gucci, documents reviewed by Reuters showed in April.