Twitter blames Musk, weak ad market for revenue fall

Twitter blames Musk, weak ad market for revenue fall

The results come as Twitter sues Elon Musk for dropping his offer to buy the company.

The ongoing legal battle with Elon Musk was blamed for the quarterly revenue drop. (AP pic)
SAN FRANCISCO:
Twitter Inc today blamed its ongoing battle to close its US$44-billion acquisition by Elon Musk and a weakening digital advertising market for a surprise fall in quarterly revenue.

The results come as Twitter has sued Musk for dropping his offer to buy the company, and is now preparing for a legal showdown in a trial set to begin in October. The deal uncertainty has worried Twitter’s advertisers and caused chaos inside the company.

Advertising revenue rose just 2% to US$1.08 billion, missing Wall Street expectations of US$1.22 billion, according to Refinitiv IBES data.

Total second-quarter revenue, which also includes revenue from subscriptions, was US$1.18 billion, compared with US$1.19 billion a year earlier. Analysts were expecting US$1.32 billion.

Twitter shares were down 3% in trading before the bell.

Twitter said its net loss was US$270 million, or 35 cents per share, down from a profit of US$65.6 million, or 8 cents per share, a year earlier.

Its adjusted 8-cent loss missed expectations for a 14-cent adjusted profit.

On Thursday, Snapchat parent Snap Inc posted weak results and declined to make a forecast, citing “incredibly challenging” conditions as advertisers cut back on spending.

Twitter and its peers, including Snap and Alphabet, saw an uptick in revenue last year as brands spent heavily on advertising online, eyeing a recovery from the pandemic.

But inflation pressures and fears of a recession this year have forced brands to rethink their marketing budgets.

At the same time, Gen-Z favourite TikTok and tech giant Apple Inc, which gives users the choice to opt out of data tracking, are grabbing market share in the digital ad space.

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