The company had previously forecast revenue growth in the range of 3% to 5%.

It, however, kept unchanged its growth expectation for adjusted earnings per share in the mid-single digit range.

The maker of Lucky Strike and Newport cigarettes said the raised forecast comes as “new category” products had gained shares in all key markets, including the US where menthol cigarettes and flavoured cigars are facing a possible ban.

The company also said it expects its full-year cigarette volumes to be ahead of the total industry, which it expects will be down about 3% this year.

It said 1.4 million more consumers started using its new category products – e-cigarettes, tobacco heating and oral nicotine products – in the first quarter, bringing its total non-combustible user base to 14.9 million.