In a statement today, Alibaba Group said this was on the back of increased favour for Malaysian brands and merchants among Chinese consumers.

Bolstered by improved branding efforts, Malaysia ranked eighth among the top performing markets, demonstrating the growing appeal of its products vis-à-vis those from other countries, it said.

The top three most popular product categories were health supplements, instant coffee and baby strollers, while the top three Malaysian brands were PT Swift Marketing Sdn Bhd, OldTown White Coffee and ChekHup Coffee, it said.

“Malaysia’s relative outperformance can partly be attributed to sustained efforts by Malaysian government agencies, ministries, local merchants and Alibaba Group to increase brand awareness for Malaysian products in China,” it said.

Alibaba Group said products from rural farmers in Malaysia also performed well during this year’s “Singles’ Day” event on Lazada’s flagship platform, Lazmall.