70 mil items snapped up during Shopee’s 11.11 big sale

70 mil items snapped up during Shopee’s 11.11 big sale

Orders in the first hour exceeded those of 2018 by three times.

Shopee says it continued to see more male and older buyers in its 11.11 big sale. (File pic)
KUALA LUMPUR:
Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, wrapped up its largest 11.11 sale with 70 million items sold on Monday.

It garnered three times more orders in the first hour of the shopping craze compared to that of 2018.

In a statement today, Shopee said the largest gainers included Tefal, Skechers and Acer, which recorded orders exceeding 3,408 times, 2,870 times and 1,743 times, respectively.

“Newcomer KFC recorded finger lickin’ good sales with the highest number of orders from the food and beverage category.

“The amount of KFC meals that were purchased on Shopee could feed the entire Putrajaya population,” it said, adding that it was searched for almost half a million times during the sale.

Shopee said it continued to see more male and older buyers in the 11.11 big sale, with many shopping for mobile gadgets and tech accessories.

“Keywords such as power bank, speaker, earphones and iPhone were searched for over 2.9 million times in total,” it said.

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