
The stock was up as much as 0.7%, a gain that put it on track for its highest close since November.
Shares have risen about 5.5% over the course of the eight-day advance. At current levels, Apple remains about 15% below an October record, though the stock has surged nearly 40% from a January low.
The gains have corresponded with a rally for the broader technology sector, which hit record levels this week.
Earlier on Friday, Cowen wrote that while Apple’s competitors in the smartphone industry were poised to release 5G products, the company shouldn’t worry about being surpassed “quite yet.”
Separately, the Wall Street Journal reported that Apple Music had surpassed Spotify in paid US subscriptions.