HP slips on disappointing sales, outlook for ink supplies

HP slips on disappointing sales, outlook for ink supplies

Ink supplies provide about twice the revenue of actual printer sales for HP, and help fuel the printing division’s 16% profit margin.

HP signage stands on display outside the company’s headquarters in Palo Alto, California. (Bloomberg pic)
SAN FRANCISCO:
HP’s shares declined as much as 13% after the company warned that sales for its high-margin printer supplies business would fall for the rest of the year, presenting a setback for its effort to boost profitability.

HP printer supplies revenue will decline 3% for the rest of 2019, driven by weaker demand in Europe, the Middle East and Africa, executives said Wednesday during a conference call with analysts.

Earlier, the world’s second-largest personal computer maker reported sales of US$14.7 billion in the holiday quarter, missing Wall Street’s projection of US$14.9 billion because of component shortages.

Ink supplies provide about twice the revenue of actual printer sales for HP, and help fuel the printing division’s 16% profit margin.

Demand fell due to pricing and more sales on the internet, where HP has lower market share than in stores, executives said.

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